Networkings' Top Ten
To achieve maximum benefits while attending any function where the opportunity
for networking exists, it is important to have a clear understanding of
networking. You will notice that my definition of networking has two parts. #1
~ Helping others, and #2 ~ Helping yourself. In that order.
So. . . what's this about expecting nothing in return? Often we expect people who we help to help us. That would be nice. And it doesn't always work that way. Some people are in better positions to help some than others. Just give. That's the key! Just give. Willingly. It will come back to you. Help people and you get helped! Have no expectations about where your assistance should come from. Just give. And keep on giving. It will come. . . often when you least expect it and when you most need it.
To use networking as an effective business tool; to use it to help you make productive business links, you must first grasp the concept and engage in it relentlessly. Network all the time. Never stop networking. Please stop and review the definition of networking once again.
Many people use business meetings, Chamber "After Hours," conventions, association meetings, trade shows, Junior Chamber of Commerce meetings, civic gatherings, etc., as functions at which to prospect; to look for new customers. That is never my priority.
It has been my experience that a much better way to maximize your networking efforts is to use this time as an opportunity to develop important new business contacts, not necessarily prospects, although often prospects show up where you least expect them. The emphasis must be on developing new business connections.
Find ways you can help others. . . FIRST!
You can always prospect, but good networking opportunities for developing new business contacts are rare. Use the following Top 10 "Hot Ideas" to assist you in making lots of new friends and business contacts at your next function.
Hot Idea #1 ~ Have a plan! Set a goal to meet no less than 10 new people at the next meeting. Circulate. Don't get bogged down at the bar or with the people you already know. When you set a goal to meet 10 new people, you usually will meet more than you would have if you had no goal.
Hot Idea #2 ~ Develop a good self-introduction! I call this very important self-introduction a "30 second connection!" Some call it a soundbite. It must be taken seriously. It is often the first words people hear from you. Practice, drill and rehearse it.
Your "30 second connection" must be like a brain tatto; a mental imprint that turns blah-blah into rah-rah! Don't ramble. Keep it brief and to-the-point. It should tell, sell and be compelling. It must emotionally engage your listener in a way that truly gets their attention.
After you've been introduced, people should know precisely who you are and what you do. It shouldn't be longer than 30 seconds and it can be shorter.
It is important for you to be able to introduce yourself quickly without stumbling over your words. This is why I said you must practice, drill and rehearse. My friend and networking expert, Anne Boe once said, "Clarity is power!" Connections that begin with clarity can become long-lasting because they stand out; they will be remembered.
When you clearly communicate who you are, and what you do, people are in a much better position to assist you in your networking efforts. They are more likely to remember you when the opportunity for them to help you shows up.
Grant G. Gard says, "If it's fuzzy in the pulpit, it's cloudy in the pew!" Learning to speak clearly teaches us to say good-bye to confusion. Crystal clear communication allows us to make the connections that enable ideas to flourish and positive actions to occur.
There are four important elements to an effective "30 second connection."
1. Your name.
You need to have the fourth element of a "30 second connection" ready for the
right occasion. There are some groups, such as networking groups, where it is
totally appropriate for you to tell people what kind of business leads you are
looking for. As a matter of fact, it is expected!
2. The name of your business.
3. Specifically what you do.
4. What kind of business leads you are looking for.
Most networking groups offer an opportunity for you to give your "30 second connection" and solicit business leads. There are other places where it is less appropriate. Use your good judgement. Always be looking for the opportunity to tell people what you do when you show up! No time to be shy when you are networking.
Here is an example of a "30 second connection:
Copyright ę - Larry James. Adapted from the book, The First Book of LifeSkills: 10 Ways to Maximixe Your Personal and Professional Potential."
|The First Book of Life Skills: 10 Ways to Maximize Your Personal and Professional Potential - Larry James - This book will teach you how excell in business networking. It is a book devoted to the process of developing close personal and business relationships that work. It is a book committed to personal development and career management. Adapted from Larry's popular seminar, "The 10 Commitments of Networking!" Click here for more details.|
The Six X-tremes of Power Business Networking: How to Get Your Business Noticed in Crowded Rooms! - Jeff Glaze - This 60-Page e-book breaks
all of the rules of modern business networking. It gives you detailed information on how to stand out from the rest of the crowd when you are
trying to promote your business. Whether you are a seasoned networker or a beginner, this e-book has information that can help you to be
more successful and increase recognition for both you and your business.
Larry's Review: Coming Soon!
The Essential Network: Success Through Personal Connections - John L. Bennett - This book is about establishing,
maintaining, and reaping the benefits of connections. It incorporates many personal stories to illustrate
the productive results that can occur from building connections. These include people who have found life-partners,
avoided personal and financial disasters, made career changes, built businesses, and met famous people.
Larry's Review: The principles of business networking in an easy-read and understandable format. Highly recommended!
Power Networking: 59 Secrets for Personal & Professional Success - Donna Fisher & Sandy Vilas - Packed with
59 proven networking methods for achieving success in all areas of your life, this inspiring book helps you to discover key networking skills to
show you how to make the requests that get the results you want.
Larry's Review: The importance of making important business connections cannot be understated. Donna offers sound advice and encourages you to give up your shyness and offer to assist others as you build a network of support; one that increases your visibility, expands your network and marks you as someone who is willing to do whatever it takes to succeed.
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